This invention describes an online service that helps users personalize and send physical greeting cards. It works by showing a reminder list of upcoming events on a mobile device, then suggesting card designs tailored to those events and the recipient's identity, preferences, interests, and tastes. The user can then customize the chosen design before ordering the physical card.
Why it matters: Filed before advanced AI/ML recommendation engines were common. Today, sophisticated algorithms can more easily infer contact preferences and tastes from available data, making the personalized design recommendations described in the claims much more effective and easier to implement.
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