This is an online system designed to help users personalize and send physical cards. It works by showing a reminder list of upcoming events, then recommending card designs specifically for the highest priority event, considering the recipient's identity and preferences. Users can then personalize and send these non-electronic cards.
Why it matters: Filed before advanced AI could personalize recommendations so effectively. The claims cover recommending card designs based on events and contact preferences, which modern machine learning can now do with much greater sophistication and accuracy.
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