The system is an online platform that allows product manufacturers to create and manage web links containing detailed product information, including Universal Product Codes (UPCs), trademarks, and descriptions. These links are stored in a central database. Consumers browsing retailer websites can then use a virtual "kiosk" to access these links and learn more about specific products directly from the manufacturer.
Why it matters: Filed before modern web APIs and rich interactive web frameworks were common, the system's data synchronization and virtual kiosk experience would be far more robust and engaging today. The widespread use of mobile devices and barcode scanning also makes UPC-driven information retrieval much more seamless, aligning with the patent's use of UPCs for web information retrieval.
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