This invention describes a computer system designed to gather many different types of business and web data, including internal company information, external web activity, and transaction records. It then intelligently sifts through this massive amount of data, picking out only the most relevant parts by mapping general attributes to specific features, to create models that can make predictions or recommendations for a business. The core idea is to combine diverse data sources and simplify them for analysis.
Why it matters: The claims cover collecting and processing diverse web and corporate data. In 2001, the infrastructure and tools for handling such 'big data' were nascent and costly; today, cloud computing and mature data processing frameworks make this far more feasible.
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