This invention describes a system where digital advertisements on your phone or computer contain a hidden tracker. When you interact with the ad in a specific way, this tracker updates your online account with non-personal information. This updated account feature is then sent to an in-store system, allowing you to receive a special certificate or access loyalty benefits when you shop there.
Why it matters: Advancements in real-time data processing and edge computing have improved the speed and reliability of delivering online ad engagement data to in-store systems, making immediate reward fulfillment more feasible.
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