This invention describes a system that helps websites show customers other products they might like, based on what other people have bought together. It works by identifying products previously sold together, calculating how related they are, and then displaying these metrics alongside the cross-sell products. The claims specifically describe a user interface that allows browsing products by various criteria like geographical region, device type, time period, user segment, product category, brand, and specific product.
Why it matters: Filed before advanced AI and machine learning tools became widely accessible for sophisticated recommendation engines. The data processing and metric determination described in the claims could now be significantly enhanced and streamlined by current cloud-based AI services.
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