This system helps shoppers find products in a store by creating a real-time map of the store and its items. It does this by analyzing photos taken by customers' phones, using computer vision to identify products and their locations. Shoppers then receive turn-by-turn directions to specific items, along with augmented reality promotions displayed on their phone screens, with their exact in-store location determined by fusing various wireless signals.
Why it matters: Since 2022, significant advancements in mobile device processing power and the maturity of AR frameworks like ARKit and ARCore have made real-time, on-device augmented reality and computer vision more feasible for crowd-sourced mapping and navigation.
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