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This invention describes a system for retail stores that lets a customer use their phone to get details about products in a specific display area. When the phone requests information about a nearby display, the system identifies the area, retrieves product details, and sends them to the phone. It can also process product selections from the phone and trigger related actions, like adding to a cart.
Why it matters: Filed before more precise indoor location technologies, like UWB, became common in consumer mobile devices. This makes accurately identifying a customer's vicinity to a specific display area more reliable and easier to implement now.
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