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This invention describes a system that creates a profile for a user by looking at the applications installed on their device and how they use those applications. It extracts details like their gender, marital status, or brand preferences from this app usage data. Once a profile is built, the system uses it to offer personalized services.
Why it matters: Since 2019, data privacy regulations have significantly tightened, making the direct collection of application usage and installed app data for profiling much more challenging to implement legally and ethically. This approach now faces greater scrutiny regarding user consent and data handling practices.
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