Dynamic scoring for generating product selection

This invention describes a system that takes a client's information and checks it against a set of rules to see how well they fit with a particular product or service, called a 'bridge'. Each rule that matches the client's data gets a weighted score, and the system then generates an explanation of why that score was given and how it impacts their compatibility. The claims narrow the invention to specifically calculating a total compatibility score and generating text that explains whether the client would be positively, neutrally, or negatively impacted by participating in the 'bridge'.