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Patent drawing for Method and Apparatus for Building a User Profile, for Personalization Using Interaction Data, and for Generating, Identifying, and Capturing User Data Across Interactions Using Unique User Identification
US 20,180,374,108 A1
Business & commerce US 20,180,374,108 A1 Expired

Method and Apparatus for Building a User Profile, for Personalization Using Interaction Data, and for Generating, Identifying, and Capturing User Data Across Interactions Using Unique User Identification

This invention describes a computer system that gathers all sorts of information about a user, including their online activities, purchases, and interactions. It then analyzes this data to build a detailed profile of their behavior and preferences. This profile is continuously updated and used to deliver personalized content or services specifically tailored to that individual.

Why it matters: Filed before the widespread adoption of advanced AI and large language models. These technologies now significantly enhance the ability to analyze diverse user data, generate sophisticated user profiles, and power highly personalized content delivery, making the core methods more effective and scalable.

Status
ExpiredProtection ended and was never renewed
How hard to build
SpecializedHeavy software system for data integration and personalization.

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