This is an online platform designed for fitness and wellness enthusiasts to connect socially and buy related products or services. It uses a virtual currency system where user interactions drive sales of items like fitness classes, digital content, or posts. The system specifically outlines roles for users as creators, consumers, or referrers of these shoppable items.
Why it matters: Since 2014, the creator economy has exploded, making direct monetization of digital content, posts, and online events commonplace. This aligns perfectly with the patent's focus on creators, referrers, and specific shoppable items.
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