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Patent drawing for Contextually aware interactive advertisements
US 20,150,058,123 A1
Business & commerce US 20,150,058,123 A1 Expired

Contextually aware interactive advertisements

This invention describes a system that shows you product listings related to an advertisement you've just seen. It works by receiving a signal that you've seen an ad, identifying that ad, and then checking your real-time physical location against the ad's location. If you are close enough to the ad, the system will then present you with relevant product listings.

Why it matters: Filed before advanced AI could easily link advertisements to relevant product listings and before micro-location technologies were widespread. The claims cover using real-time location to trigger offers, which is now more precise and less battery-intensive.

Status
ExpiredProtection ended and was never renewed
How hard to build
SpecializedSoftware logic and system integration

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