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This system allows individuals to embed interactive videos onto their personal blogs or social media pages. The embedded code includes links to a video player and the video itself, and also sets up a way for the viewer's device to communicate directly with a central server. This communication enables features like shopping directly within the video, specifically for content shared by a blogger or social media member.
Why it matters: Filed before the widespread adoption of high-speed mobile internet and advanced web technologies for real-time interaction. The explosion of the creator economy and live shopping trends since 2011 makes interactive video commerce on personal pages far more relevant and feasible today.
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