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This invention describes a software system for creating and distributing media content to specific groups of consumers. An operator uses a special interface to combine different media files and information about them, tailoring these combinations into unique offerings for particular consumer segments. The system also handles managing consumer accounts, distributing the content, and issuing licenses to control how the content can be used.
Why it matters: Filed before widespread AI for content personalization, the manual process of an operator creating offerings for specific consumer groups can now be heavily augmented or partially automated by advanced machine learning. Cloud infrastructure also makes deploying such complex systems significantly more feasible and scalable than in 2009.
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