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This invention describes a system that automatically creates and tests marketing rules. It works by finding useful patterns in raw data, turning those patterns into sets of rules, applying these rules to a task, and then checking how well they worked. The system also explains why it recommends certain things, specifically by finding data points that are key decision drivers.
Why it matters: Filed in 2001, this invention predates the widespread availability and power of modern machine learning and AI algorithms. The core functions of detecting patterns, dynamically creating rule-sets, and measuring effectiveness are now significantly more achievable and scalable with current AI and big data technologies, which were nascent or non-existent at the time of filing.
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