System and method for web-based marketing and campaign management

This invention describes a system for managing online marketing campaigns by tailoring content to individual users. It works by creating profiles of users, then applying a set of predefined rules to match those users with specific marketing messages. The system then distributes the personalized content via web, email, or wireless communication.

Why it matters: Filed before advanced AI could dynamically generate personalization rules. Machine learning now automates much of the manual rule definition and user profiling.

Status: ExpiredProtection ended and was never renewed
How hard to build: SpecializedSoftware logic, data processing, web integration

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