This invention describes a system for recommending personal care products, such as those for skincare goals or medical conditions, to users while protecting their privacy. It works by converting sensitive user information, like demographics or location, into anonymous codes. These codes are then used to match users with product recommendations based on product ingredients and their specific personal care objectives, without directly linking the user's identity to the data.
Why it matters: Filed in 2022, this invention predates the widespread public and regulatory push for enhanced data privacy in AI-driven recommendation systems. Its focus on anonymizing sensitive personal and health data for recommendations, especially in personal care, is now more critical given the increased scrutiny on how AI handles user information.
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