This invention describes a system where a device, like a smartphone, interacts with a product to scan a unique code. This code links to a blockchain record that verifies the product's authenticity and can display additional content, such as promotional material from the manufacturer. Notably, the system allows for new content to be added to the product's blockchain record even after the product has been sold to a consumer.
Why it matters: Filed before the significant maturation of enterprise-grade blockchain platforms and developer tooling, which now make building and integrating such a system more accessible. The claims' focus on dynamic, post-sale content delivery via blockchain also aligns with the growing industry interest in Web3 and digital twin applications for physical products.
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