This invention describes a system where you use your phone to scan a special tag on a physical item. Your phone then sends information about the item to a central computer, which sends back digital content related to that item for you to see. The claims specifically focus on this process happening on a mobile device and include steps for managing user accounts and registering items.
Why it matters: Filed before large language models could dynamically generate personalized digital content. The claims cover selecting content based on user context, which LLMs can now do with much greater sophistication than in 2022, enhancing the core value proposition.
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