Systems/methods for identifying products within audio-visual content and enabling seamless purchasing of such identified products by viewers/users of the audio-visual content

The system helps viewers buy products they see in digital content like videos or TV shows. It works by displaying the content and then analyzing it to spot products. This analysis can be automatic, but the claims specifically focus on scenarios where a viewer pauses the content, and the system then identifies products within that single paused frame. Viewers can then initiate a purchase of these identified products using their display device or a connected smartphone, potentially by scanning a QR code.