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This invention describes a system that makes product packaging interactive. When a user points a camera at a product, the system detects a hidden digital watermark in the packaging artwork. This watermark is used to figure out the product's position and orientation relative to the camera, which then triggers an interactive digital experience or "augmentation" for the user.

Why it matters: Since 2022, mobile device hardware and software frameworks for augmented reality have significantly advanced, making real-time pose estimation and the seamless presentation of digital augmentations more robust and accessible on consumer devices.

Status: Not in forceListed as no longer active. The specific reason is not in the record we hold.
How hard to build: SpecializedDigital watermark detection, pose estimation, AR software.

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