Offer personalization engine for targeted marketing of branded consumer packaged goods

This invention describes a system that connects a person's mobile device to their frequent shopper card. When someone visits a website or app, the system identifies their device, links it to their shopping history, and then delivers digital coupons or promotions directly to their phone. These promotions can even trigger notifications when the person is near a store.

Why it matters: Since 2021, the digital advertising landscape has shifted significantly towards first-party data and privacy-centric solutions. This invention's focus on correlating mobile device IDs with frequent shopper cards directly addresses the need for effective targeting without relying on increasingly restricted third-party cookies, making its approach more valuable today.

Status: Not in forceListed as no longer active. The specific reason is not in the record we hold.
How hard to build: SpecializedHeavy software system, ad tech integration, databases

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