Wireless beacon based systems utilizing printable circuits

This invention describes a system where a retail display, such as one for a specific product, has a special circuit printed directly onto it. This printed circuit holds information about a sales promotion or campaign. When a wireless beacon is attached to this circuit, the circuit transfers the promotion details to the beacon, which then uses this information for the retail campaign. The claims specifically mention the printable circuit can be made with conductive ink or organic transistors.

Why it matters: Filed before significant advancements in flexible and printable electronics made custom circuit fabrication more accessible and cost-effective. The improved efficiency and lower cost of wireless beacon technology also make this system more practical to deploy at scale today.

Status: Not in forceListed as no longer active. The specific reason is not in the record we hold.
How hard to build: SpecializedPrintable circuit fabrication, wireless beacon integration

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