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This invention describes a method for a business to send targeted text messages to customers based on their location. It involves defining specific geographic zones and paying a phone company to track when a customer's mobile device enters one of these zones. When a customer's phone is detected within a geofenced area at a particular time, they receive a customized text message relevant to that location and time.
Why it matters: Since 2019, privacy regulations and user expectations for location data consent have significantly tightened. Obtaining explicit user permission for a third party to pay a phone carrier for scheduled location pings remains a substantial hurdle.
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