This invention describes a system that learns what items to recommend to users by studying their past interactions with an electronic catalog. It uses a special type of computer program called a neural network, which is trained by feeding it historical data about what users bought or looked at before a certain date, and then checking if it can predict what they interacted with after that date. The system then uses this trained network to score how likely a user is to interact with a second item after interacting with a first, and displays the highly-scored item as a recommendation on their device.
Why it matters: Since 2020, the rapid advancements in machine learning frameworks and cloud-based AI infrastructure have made training and deploying complex neural networks for recommendation systems more efficient and scalable, especially for handling large, time-series interaction data.
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