This invention describes an online system where people can personalize a shared digital world, like a movie or game, by creating their own digital items such as characters or objects. The system stores these custom creations and then combines them with the main content of that world, streaming a unique, personalized version to each person's device. It also allows users to interact with their custom items within the streamed experience.
Why it matters: In 2014, the infrastructure for real-time cloud rendering and streaming complex user-generated 3D content was nascent. Today, advancements in cloud computing, real-time rendering engines, and generative AI for 3D assets make dynamically inserting custom content into a media universe much more feasible and scalable.
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