This system manages mobile payment transactions. When a user makes a purchase with their phone at a store, the system receives the transaction details from the point-of-sale device. After the user logs in and is authenticated, it then determines a special offer for them based on the store's location and sends it to their phone for display.
Why it matters: Filed before advanced AI could easily personalize offers. The claims cover location-based offers, but the tools for generating highly relevant incentives have matured significantly since 2017.
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